Data analytics is the key when referring to increasing or decreasing graphs of what so ever be the metrics. Increasing or decreasing revenues, operational efficiencies, customer bases, trends and forecasts are all an outcome of data analytics.
It is data that forms the core of inferences, analytics leading the way. Data has been growing bigger on several frontiers with big data making a huge difference. The nature and the volume of the data make it unique and valuable form the contexts of big data and analysis.
Data analysis helps identify newer opportunities, overcome hassles and problems, reduce costs and undue expenses there by facilitating decision making process to be better so as to formulate strategies effectively from different contexts whether in terms of introducing new services and tariffs, evaluating Customer preferences, life cycles and several of the other aspects or segments pertaining CRM etc.Predictive analysis and other forecasting techniques are an outcome of big data and analytics.